Sales and promotional program development and ongoing management

Sales and promotional program development and ongoing management

Traction Consulting can develop a sales and promotional program per channel that fits in with the topline business plans and will maximise returns. We can define your data and reporting requirements to enable effective management reporting. 

  • Develop appropriate distribution, promotional programmes by channel. 
  • Build individual channel plans and deal structures that when combined will deliver top line company objectives.
  • Engage with relevant trading partners to present to and implement the promotional plan.
  • Monthly sales forecast by channel to deliver the yearly budget.
  • Identify what resources are currently available and what is required to implement the distribution, sales and promotional plan.
  • Sales and promotional effectiveness reporting back to the business
  • Reviews with key trading partners.