Coaching and Mentoring

Traction Consulting offers two coaching/training units which have that have qualified for the NZTE Capability Development Voucher Scheme.

Small businesses may qualify for vouchers to help pay for services such as training workshops, courses and coaching that build the management capabilities of their owners, operators and key managers.

For more information on the NZTE Capability Development Voucher Scheme please go to:

1) Wine and Liquor industry Management - coaching and ongoing mentoring

 There is a steady growth of people and new brands starting out in the wine and liquor industry from small boutique liquor/wine producers or growers looking to produce their own wine brands to sell either in New Zealand or export markets.

 Traction Consulting has extensive experience working in the liquor/wine industry and is well suited to coaching and mentoring small and medium sized businesses to help build up their own knowledge base.

 Our coaching and mentoring services are tailored to suit the needs of each individual business. Topics that can be covered are as follows;

 - Business strategy and planning.

- Market research NZ and export.

- New Zealand retail landscape.

- Route to market planning – NZ & export

- Identifying the markets and opportunities for a brand.

- The market structure – the main retail partners and how they operate.

- Understanding route to market and distribution options.

- Pricing and Sales strategy management – NZ & export.

- Developing pricing and promotional plans by market by channel.

- Developing a distribution strategy, direct or distributor

- Identifying suitable distribution partners and engaging.

- Developing the distribution relationship and on going management.

- Distribution contracts.

- Export certification.

- New product development.

- Developing and positioning a brand.

- Identifying unique selling propositions.

- Planning a marketing strategy.

- Sales forecasting and production planning.

- Sales and promotional effectiveness - reporting back to the business.

- Production costing and modelling.

- Strategic sourcing.

- GS1 verification.

- Understanding the businesses capabilities and what needs to be in place to engage with distribution/retail partners.

What will this coaching/mentoring deliver the business?

The point of the coaching and ongoing mentoring is to build up the knowledge base and expertise within the existing business structure.

This broader knowledge and understanding will allow the business to make well informed decisions about where they are at, what they want to achieve and how they are going to get there.

2) New Zealand Wine / Liquor market structure and insights

In a competitive and crowded market place understanding how the industry is structured, FMCG, Traditional, On Premise and what it takes for brands to gain traction is essential to business success.

Our coaching services are tailored to suit the requirements of the individual business and provide coaching and mentoring in the following areas.

- New Zealand retail landscape – the main retail partners and how they operate.

- Volume and value of wine sales.

- Gaps and opportunities for wine brands.

- Understanding route to market and distribution options.

- Outline of pricing expectations and structures

- Media and marketing.


A clear understanding of the New Zealand retail / distribution landscape as well as the pricing structures that need to be considered for any brand in the market.