About

  • ''Robert understands that FMCG is more than just a transactional process. Most importantly, he listens.''

    Working as a sales specialist with over 18 years of domestic and export liquor industry experience at all levels, has given Robert extensive and broad experience, reflected in his excellent comprehension of the trade, FMCG, logistics, supply chain, new product development, key accounts, export and procurement.

    Strong analytical skills has led to refinement of the commercial end of each business, while exceeding key growth targets across all spheres.

    Managing and developing emerging as well as existing territories and business platforms, has given Robert great insight into channels and markets both locally and offshore.

    Starting out with a family owned national distributor filling shelves and building displays, Robert soon worked his way up to managing national FMCG accounts. From there he moved to a world leading spirits multinational as a National Key Account manager looking after FMCG, Wholesale and Traditional Liquor before moving back into the wine industry with one of New Zealands top family owned wineries as the Oceania Sales Manager, looking after New Zealand, Asia, Australia and the Pacific.

    Refreshingly grounded and with a genuine desire to be of service, Robert focuses on what works and how to make that happen.

  • What others have said:

    "Thank you very much for everything. You have been an awesome mentor, a huge source of knowledge around sales, the NZ liquor trade and also a great inspiration. I feel lucky to have had the opportunity to be able to work with you"

    JB - Recipient of Sales and Liquor Industry Coaching/Mentoring

    "Robert started engaging with ALDI in March 2013. In the time that Robert started this process, he engaged with it in a very thorough and professional manner. What was key in this process was his ability to listen, understand and act. His communication was thorough and timely, whilst clearly understanding ALDI's needs and expectations.

    Robert understands that FMCG is more than just a transactional process. Most importantly, he listened to the needs, communicated the progress and was proactive in communicating where efficiencies, issues etc could be managed better. The small things add up to large things and nothing was ever a problem for Robert. He is an excellent operator who is honest, professional and proud of what he does. There are many account managers who could learn from his processes and approach.

    My team and I have no hesitation recommending Robert and the account management skills he brings to the table."

    Jason Bowyer, Buying Director - Wine, Sparkling Wine, Beer and Spirits

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    “As a result of working closely with Traction, we have streamlined our Australian and domestic business and have made great progress in international markets.”

    David Tyney - Viscosity Ltd

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    “Always pleasant, and with a broad knowledge of the trade, any contact with Robert is productive and will bring the deal one step closer to being finalised. Give him a call.”

    Stu - Single Vinyard Sellers